Our Story
From Humble Beginnings
September 2018 -
Concept to reality. While looking at the market for a strap suitable for my Breitling all I could find is £10 options. I didnt trust the £10 straps on a watch I couldn't afford to replace. I stumbled across an old rifle sling in one of my old kit bags and went to work.
Progress
May 2019 -
Very quickly the demand grew and so did our knowledge. We needed to make more robust straps and so we revised the stitch pattern and weave. This demanded new equipment and our signature box stitch was born.
Disruption
May 2020 -
Our brand grew and so did our product range. We entered into a growth period and dedicated all of our time to ZA by transitioning from a hobby business to a full time one. We became disruptive in the industry and started to own the market place. This demanded more room and equipment.
Consistency
Feb 2021 -
Growth and Consistency allowed us to move to a dedicated workshop. 500 Square feet to create, innovative and expand our portfolio. Our team grew to 3 and this gave us the scalability to manage corporate orders with ease. We started working Consistently with brands such as Sangin Instruments and Vertex. It also gave us the ability to provide larger drops.
Ownership
Aug 2022 -
Once again we experienced growth and consistency. This forced us to expand from our 500 Square feet to 2000. We innovated and created 3 new product ranges and expanded our portfolio further.
Innovation
Sep 2022 -
We pushed the boundaries and introduced the OTAN range to our collection. Through heavy investment in tooling and practices we managed to bring more traditional style products into our portfolio.
Collaboration
March 2023 -
A relationship was formed with W.O.E and we started to introduce co branded products to the market.
Expansion
May 2024 -
A huge learning curve was undertaken to develop a product range of fine leather goods. Made in England.... the old way.